B2B Growth & AI Automation

More pipeline. Less manual work.

Two services, one partner: B2B growth that fills your pipeline, and AI automation built on the systems you already run.

Office towers at dusk with sales teams at work: outreach desks, a video call, an expo hall, a proposal review and a handshake
B2B growth map01 / 07

Target accounts

Ideal customer profile · Account research
  • Ideal customer profile agreed with you
  • Target accounts and decision-makers researched and verified
  • Buying signals tracked: hiring, funding, expansion
Outcome: Right accounts, right people

See B2B Growth →

28 yrsTechnology and commercial experience
$1.2MARR built from 8 major client contracts
150%Year-on-year growth while expanding into Qatar and Oman
25+Developers and consultants placed with North American firms
10Markets: US, Canada, UK, Europe, GCC, Australia
NewSalon, beauty & spa software for Pakistan

Two problems I see in almost every B2B technology company.

Operations

AI pilots that never reach production

Projects start with the model instead of the problem. Data, integration and compliance questions surface late, and the pilot quietly stalls.

Revenue

Strong technology, founder-dependent sales

Growth still runs through the founder. Outreach is ad hoc, international markets feel out of reach, and there's no repeatable engine from ICP to revenue.

How I help

AI Solutions

Find, prove and roll out AI that fits the systems and data you already have.

  • AI readiness and use-case discovery
  • Roadmap: your first three AI projects
  • AI agents and GenAI on ERP, CRM and operations systems
  • Proof-of-concept scoping and vendor oversight
Explore AI Solutions →

B2B Growth & GTM

A repeatable commercial engine, not ad-hoc lead generation.

  • ICP, positioning and go-to-market planning
  • Account-led outbound and CXO outreach
  • From founder-led sales to a BD function
  • Market entry: GCC, North America, Europe and UK
  • Technology, channel and white-label partnerships
Explore B2B Growth →

How I work

One method for AI projects and growth engines. Success is agreed in week one.

01

Diagnose

Current pipeline, processes, data, markets and gaps.

02

Design

ICP, offers, messaging, AI use cases, process and KPIs.

03

Build

Pilots, outreach engine, CRM workflows and the team around them.

04

Scale

Coaching, forecasting, pipeline reviews and optimisation.

Selected results from my career

Projects I sold and helped shape, where technology, business requirements and commercial outcomes connected. Client names withheld.

Aviation · UAE 70% efficiency gain

Lost-and-found solution with Oracle integration for a major international airport.

Hospitality · UAE 30% revenue increase

Loyalty and room-access SaaS solution for a hotel chain.

Retail · Qatar $500K annual savings

Inventory tracking with SAP integration for a retail chain.

Utilities · Oman 40% less payroll fraud

Biometric time-management solution for a water plant.

FinTech · USA 3+ year engagement

Remote 10-developer team for a U.S. payment gateway.

Software services · Global $75K average deal

Software development engagements won across Europe and the US.

Who I work with

Technology companies · growth & GTM

AI, SaaS & Automation

GenAI, agents, data and workflow automation products.

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IT & Software Services

Custom software, cloud, web and mobile, managed IT, staff augmentation.

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ERP & Enterprise Tech

Dynamics 365 BC, NetSuite, SAP, Salesforce, Odoo and integration.

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Web3 & FinTech

Blockchain, stablecoin, crypto payments and infrastructure.

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Companies entering the GCC

UAE, KSA, Qatar and Oman, with four years on the ground in Dubai.

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Industry businesses · AI solutions & growth

Non-tech companies that want AI to improve operations and customer experience, and a sharper engine for winning new business.

Explore all industries →

Fashion & Apparel

Demand forecasting, product content and personalised e-commerce.

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Wellness & Fitness

Member retention, booking automation and personalised programmes.

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Retail

Inventory visibility, POS and ERP integration, customer insights.

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Supply Chain

Planning, supplier visibility and early exception alerts.

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Healthcare

Admin and patient-flow automation, with data residency settled early.

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Warehousing

AI on your WMS, barcode and RFID tracking, picking efficiency.

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Transportation & Logistics

TMS agents for routing, documents and exception handling.

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Insurance

Claims intake, document processing and underwriting support.

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Real Estate & PropTech

Lead qualification, listing content and tenant service.

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Hospitality

Guest loyalty, room access, booking and service automation.

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Restaurants & Cafés

Table bookings, review replies, ordering and kitchen prep forecasting.

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Tourism & Travel

Enquiry and quote follow-up, itinerary drafts and traveller communication.

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Education

Admissions automation, student support assistants and learning content.

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Media & Entertainment

Content production workflows, audience insights and personalisation.

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Manufacturing & Pharmaceuticals

Quality checks, predictive maintenance and compliance documentation.

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Airlines & Aviation

Passenger service automation, baggage and lost-and-found, operations insights.

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HR & Business Advisory

Recruitment screening, onboarding automation and AI-assisted client reporting.

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Latest insights

All articles →
AI Strategy How to pick your first 3 AI projects: value × feasibility × data readiness Agentic AI Agentic AI on legacy systems: a practical guide for logistics companies Growth & GTM Selling technology in UAE and KSA vs US and Europe: four differences

Let's talk about your growth opportunity.

Free 15-minute call · No obligation · Actionable recommendations

Book an AI Readiness Call Get a Growth Assessment
Where are you today?
Exploring AI adoption Stalled AI pilot Founder-led sales Building an international pipeline Entering a new market Partner and channel development Building a BD team