Practical AI and predictable growth for B2B companies.
I'm a technical-commercial bridge: from business problem, to the right solution, to pipeline, to revenue. Former software engineer, 15+ years selling technology across North America, Europe and the GCC.
Two problems I see in almost every B2B technology company.
AI pilots that never reach production
Projects start with the model instead of the problem. Data, integration and compliance questions surface late, and the pilot quietly stalls.
Strong technology, founder-dependent sales
Growth still runs through the founder. Outreach is ad hoc, international markets feel out of reach, and there's no repeatable engine from ICP to revenue.
How I help
AI Solutions
Find, prove and roll out AI that fits the systems and data you already have.
- AI readiness and use-case discovery
- Roadmap: your first three AI projects
- AI agents and GenAI on ERP, CRM and operations systems
- Proof-of-concept scoping and vendor oversight
B2B Growth & GTM
A repeatable commercial engine, not ad-hoc lead generation.
- ICP, positioning and go-to-market planning
- Account-led outbound and CXO outreach
- From founder-led sales to a BD function
- Market entry: GCC, North America, Europe and UK
- Technology, channel and white-label partnerships
How I work
One method for AI projects and growth engines. Success is agreed in week one.
Diagnose
Current pipeline, processes, data, markets and gaps.
Design
ICP, offers, messaging, AI use cases, process and KPIs.
Build
Pilots, outreach engine, CRM workflows and the team around them.
Scale
Coaching, forecasting, pipeline reviews and optimisation.
Selected results from my career
Projects I sold and helped shape, where technology, business requirements and commercial outcomes connected. Client names withheld.
Lost-and-found solution with Oracle integration for a major international airport.
Loyalty and room-access SaaS solution for a hotel chain.
Inventory tracking with SAP integration for a retail chain.
Biometric time-management solution for a water plant.
Remote 10-developer team for a U.S. payment gateway.
Software development engagements won across Europe and the US.
Who I work with
AI, SaaS & Automation
GenAI, agents, data and workflow automation products.
IT & Software Services
Custom software, cloud, web and mobile, managed IT, staff augmentation.
ERP & Enterprise Tech
Dynamics 365 BC, NetSuite, SAP, Salesforce, Odoo and integration.
Web3 & FinTech
Blockchain, stablecoin, crypto payments and infrastructure.
Companies entering the GCC
UAE, KSA, Qatar and Oman, with four years on the ground in Dubai.
Non-tech companies that want AI to improve operations and customer experience, and a sharper engine for winning new business.
Fashion & Apparel
Demand forecasting, product content and personalised e-commerce.
Wellness & Fitness
Member retention, booking automation and personalised programmes.
Retail
Inventory visibility, POS and ERP integration, customer insights.
Supply Chain
Planning, supplier visibility and early exception alerts.
Healthcare
Admin and patient-flow automation, with data residency settled early.
Warehousing
AI on your WMS, barcode and RFID tracking, picking efficiency.
Transportation & Logistics
TMS agents for routing, documents and exception handling.
Insurance
Claims intake, document processing and underwriting support.
Real Estate & PropTech
Lead qualification, listing content and tenant service.
Hospitality
Guest loyalty, room access, booking and service automation.
Education
Admissions automation, student support assistants and learning content.
Media & Entertainment
Content production workflows, audience insights and personalisation.
Manufacturing & Pharmaceuticals
Quality checks, predictive maintenance and compliance documentation.
Airlines & Aviation
Passenger service automation, baggage and lost-and-found, operations insights.
HR & Business Advisory
Recruitment screening, onboarding automation and AI-assisted client reporting.
About me
I started in 1998 as a software engineer and systems analyst, then moved into solution sales, where knowing how the technology works made me better at selling it. Since then I've led international business development across North America, Europe and the GCC, including four years based in Dubai.
Today I help technology companies and their customers with two things: choosing AI that actually delivers, and building the commercial engine that turns good technology into revenue.
Let's talk about your growth opportunity.
Free 15-minute call · No obligation · Actionable recommendations